In today’s world, everything moves with technology.
From ordering food, getting directions, talking to people from across the globe, even to reminding yourself to drink water. It has become a part of our daily lives that we can’t seem to imagine the world without it.
In the construction industry, technology has proven to improve productivity, communication, marketing and more. That’s why it’s important to not get left behind when it comes to knowing the latest trends in technology especially when it relates to getting more out of your business.
With that in mind, here are some of the technologies that you should have in your construction business.
1. Social Media
Social media has improved our communication a lot. We can connect with anyone anywhere and it doesn’t have to cost a lot.
For businesses, social media is a proven way to get your brand out there. It lets you engage with your target market and interact with fellow builders and contractors. According to Statista, there are 2.46 billion social network users in the world. So imagine the possibilities if you reach those people by having a business account on social media.
Social media is also a good way to track if your marketing is working or not. Facebook, for example, has Facebook Business that lets you advertise to people that belong to a certain demographic and lets you track if that advertising is effective or not. With this information, you will be able to tweak your marketing immediately instead of just wasting money on it even if it’s not working out for you. Also, this feature is a great research tool that helps you to know if there are enough people to target in a certain area and to know what things your audience is interested in.
2. Software & Mobile Apps
What’s a better way to improve efficiency on the job site other than using construction software and mobile apps?
Being able to automate everything is one of the greatest benefits we can get from technology. There are tons of construction software that lets you do everything from project management, to creating quotes or estimates, to processing orders and communicating with your team. You can even use it for accounting and become up-to-date with your finances.
Most of these software and mobile apps are user-friendly. So even if you’re not really familiar with the new trends in technology, once you get into them, it’s easy to set things up. They make it easier for you to automate your processes adding to your convenience and productivity.
It’s also a great way to interact with your target market since it social media is readily accessible on mobile. People will be able to get more information about you and your company anywhere on their phones. They can join you in an online meeting even if they are on a trip abroad.
3. Websites
Having a website for your business is a necessity. Not only it improves your credibility, but it also lets your audience know more about you and what you do. What’s great about it is that it’s accessible 24/7. People who would be interested in working with you don’t have to wait for 9 o’clock in the morning before they can contact you. Even if people can find your social media account, they would still go looking for a website. That is how important it is to have a website.
Make sure that your website is pleasing to the eyes and that links are working, especially the ones that are used to contact you. Remember to add pages for photos on site, before-and-after photos, testimonials, services and of course content about you and your company.
Keep in mind that everything you do and say is for the benefit of your customers. So don’t use too much of “we” and “our”. Instead, talk more about “you” – referring to the client.
Getting left behind in technology is almost equal to being irresponsible and unmotivated to get your business to where you want it to be. Not only will technology help you manage your time, finances and team, it will also help you get more people to “see” you, thus increasing the possibility of getting more clients into your business.
