A sure fire way to keep customers coming to you is to have them keep ‘seeing’ you. Marketing plans help you to both identify the strategies you plan to use to entice new customers to come and buy from you and when and where you are going to run them for the best results.
Without any marketing plans in place, your best intentions of allocating a budget to ensure you have a steady stream of leads coming into your business will normally go astray.
Our private coaching clients have all experienced the benefits of having a marketing plan to feed their business leads on a steady basis from having well-timed marketing.
With a marketing plan in place, you avoid the pitfall of the “see-saw” effect of too much work and very little work. By having a strategic plan in place to keep marketing happening, you ensure a steady stream of leads gets funneled into your business, giving you a reliable cash flow in your business.
Our Private Coaching Clients have discovered many ways to improve their business through having an effective Marketing Plan.
Here are some tips to help you create a Marketing Plan for your business, to help ensure you have a steady amount of leads coming to you and supporting your business’ growth…
Decide who is your Target Market?
A target market means what kind of customers or people would benefit your goods and services?
For example, if your business is plumbing, who are you going to target?
Is it the commercial marketplace or the residential?
What do they need?
After identifying your Target Market, you need to identify the products or services that they need. As for our given example, do they need repairs or new constructions?
Determine the best way to reach your target market.
This will be different for each different marketing piece you do, as you may have several different target markets you are servicing. Your marketing MUST be where they look or they won’t see it!
Much like a billboard in a desert, your marketing needs to be somewhere that your prospects will actually SEE it.
With a well-constructed marketing plan, you will be able to create specific marketing pieces that appeal to your target market over a set period of time to ensure your business enjoys a steady flow of pre-qualified customers choosing to deal with your business.
Those who take the time to create a marketing plan around the specific needs of their target market will enjoy much better results than those who simply continue to “throw something together” and “put it out there” and hope for the best when they’re in desperate need of new projects or more customers.
Our private coaching clients can all attest to the value of targeting your marketing and having a marketing plan that drip feeds customers to your business on a regular basis to put an end to the “see-saw” effect many businesses suffer where one month they have way too much to do and the next month hardly anything.
By planning out your marketing and targeting your marketing pieces to those who need your product or service, you will achieve a much better client base and stop the cash flow swings in your business.