Imagine this, you do a lot of different works in your construction business, you’re really doing good at it, but still, people think that you’re no different from the other builders or contractors?
When you give them your quotes, they don’t choose you… because you’re “just the same as everybody else”. It’s frustrating, but that’s how it is in the business world. If you don’t stand out, you don’t get noticed, you don’t get the job.
Standing out from the competition is important if you want your business to be successful. But HOW do you stand out from the competition?
To help you become the “cream of the crop”, here are some tips on how you can be different from the rest:
1. Find Your Expertise and Promote It
Everybody is unique in one way or another… you just have to find what makes you different and use it to your advantage.
Make a list of what makes you unique or what you specialise in. After that, choose one and add it to your brand name like “Jones Kitchen Renovator” or “William Roof Specialist”. People will be automatically drawn to you if you add these titles to your marketing because you are specifically what they are looking for.
However, if you are more of a generalist, you can develop skills that you might specialise in and promote it on your website or marketing packs.
2. Deliver Exceptional Service
Delivering quality service is the simplest one to do because every business should have it. Unfortunately, not everyone delivers exceptional service. If you want to stand out, you must aim for this type of service.
When you deliver exceptional service, you make your clients feel special and well taken care of. If you deliver more than what was just promised, your clients will never forget you. It could be things like, checking up on them a few months after the build or catering to their needs without blowing out their budget but still quality service.
Just think of ways that you can help them solve their problems. If you focus on that thought, ideas on how to deliver exceptional service will sure come into mind.
3. Be Honest With Your Service
Some companies, in order to get clients in, would just promise whatever they can but are unable to deliver it. In the end, people would despise them and promote more negativity about them.
Being honest is important in a relationship. And since you are creating a relationship with your clients, it pays to be honest with them. If you can’t build what they want with the budget they have, tell them and give them another solution. If there’s something that would cause a delay in the completion of the project, tell them.
If there’s a problem, it’s better to tell your clients the truth instead of making something up. However, tell the truth from beginning to end of the time they spend with you. Don’t promise something at the beginning and end up telling them what it really is in the middle of the build. That’s just plain lying and will give you more problems and negative feedback about you and your business.
4. Offer a Guarantee
A guarantee is an assurance that an action will be done when something goes wrong with your service or product. This is like telling your prospects that they have nothing to lose or to be afraid of when they choose you.
It’s a great way to eliminate the hesitations your prospects have on working with you and it will make you more reliable and professional.
5. Wow the Customers
A small thoughtful action goes a long way. When you surprise the customer with even just small gestures, it’s like saying that you think of them as someone special and not just somebody who’s bringing money into your company.
These could be things like a free food basket or wine to celebrate with them having a new home or renovation. Something that would really surprise them as that would make you more unforgettable.
In order to stand out from the competition, you must first find what makes you different or create one. As long as you think of the things that would give more benefits to your customers, things that would really help them with their needs or pains, then you can definitely find something to do differently.