Customers Service is the Life Blood of Businesses and Companies, without it your business WILL NOT grow.
Many people neglect how important it is to take care of your customers and how beneficial it is to a growing business.
On our previous topic we talked about how Testimonials affects your business, today we will talk about the relation of that to Customer Service.
Do note that without proper customer service you can’t get EVEN a speck of a proper testimonial from a client.
I was on a call today, and it was with a new client. He mentioned that he was shocked at how he is now more focused on the business due to the lack of customer service by others.
I had to ask him what he meant. During our chat he said that over the years, people used to thank him just because he turned up or returned a call. Now he thought it was just because they were being polite.
However in the last month he has noticed it more and decided to ask the question, “do you mind if I ask why are you thanking me for turning up or just returning a phone call?”
The answer was mostly that they had call several people and none bothered to show up or even give them a call to say they were not coming or if they were running late.
He now has the opportunity to capitalise on this because he really is the only one in the race for some of this work.
Importance of Follow Up
Now this is not an isolated case, but if you turn up you have at least got the chance, and another thing is the follow-up.
I was working with fence contractor once. He would show up but then would just let everything slip – he would tell the clients they would have a quote within a week, now he would get busy and wouldn’t do anything for a couple of weeks, then by that time he would say, “well they probably have someone else by now” and then would throw the info out or do nothing with it.
This is craziness – Marketing and Sales are the lifeblood to any business.
Why wouldn’t everyone treat enquirers as if they were important. It’s frustrating to see this happen in business. There is so much opportunity lost for the simple fact that there is no focus on the customer service aspect.
We grew our first business from $200k a year to just over $1million in less than 12 months by focusing our attention on customer service.
