Okay, so today I’m going to be showing you the three simple ways to boost your conversion rate.
If you have a problem with a low conversion rate or people just not getting back to you or losing jobs to less experienced competition and being worried that you’re just not going to have enough work, then try these simple, super simple three steps.
Adding them into your sales process will make a huge difference. The best thing is that they should be common sense to most. But it will have clients thanking you and obviously, your conversion rate will go up. Meaning that not only will you increase your sales conversion but also your client relationship. Which is a win for all involved.
So, like I said these are simple, simple steps but you’d be surprised at how many builders and trades just don’t show up. Whether that be to a bid or proposal meeting or even if it’s to site when they’re scheduled to begin work. It’s like they don’t even want the work. As the saying goes you’ve got to be in it to win it, so make sure that you show up.
Another simple in theory but seemingly difficult in practice step is returning a client or prospect’s phone call. A number of our clients have won work simply because they return the phone call. It’s not the client’s job to chase you. If you miss their call, then give them a call back as soon as you can.
Likewise, if you say you’re going to call them back do it. Especially if you put a time frame on it. Otherwise, you’re going to look unreliable and nobody in their right mind is going to trust someone who’s unreliable with their dream home. So return the phone call, stick to your promises and unfortunately for the consumer, this already puts you in front of a large majority of your competition.
Potentially where most sales are lost is in this final step… the follow-up. There’s a saying in sales that says, “the money is in the follow-up” and it is so true. Statistically, most sales are made between the sixth and eleventh phone call. So if you’re just hoping that they say yes on the day and leaving it at that, then you’re leaving so much money on the table.
Set up a process. After you present your bid or proposal give them a call a couple of days later and asks for some feedback. At the end of each call, if they haven’t made a decision, let them know the next time you’ll check in. And as mentioned in the previous step, stick to that promise. People get busy and forget.
A check in is a reminder that they were supposed to make a decision and commit to something. People often thank you for it. So don’t stop following them up until they make a decision or exclusively ask you to stop. Remember you’re not there to harass them by any means, you’re simply there to remind them about the decision they were going to make.
So if you’re having trouble with your conversion rate try these three super simple things: turn up, return phone calls and follow up. You’ll be surprised at the difference it makes.
And if you like this, go to tradescoaching.com/chat and book in to have a chat to myself or one of our coaches about how we can help you and your business.
Bye for now!
