Yes, even a small type of business should have this powerful trio, Vision, Mission and Culture. This serves as a guide and an inspiration to the business as a whole and also your customers.
Having a vision, Mission and culture set for your business are some simple yet useful tool our private coaching clients apply in their business and have a clearly defined path for the future of their business.
So what are Vision, Mission and culture statements in a business?
Your Vision Statement
Your Vision statement is the overall big picture for your business, where you see it in the medium to long term like 5 – 10 years. Your vision for your business is what you are striving for and what you are ultimately guiding your business to become as it grows.
Your Mission Statement
Now your business mission is all about what you stand for, what you are striving to achieve and the service you are providing…the purpose your business exists!
In developing a mission statement for your business, you have to consider the following:
- What is there in your service, what kind of service you have in your business?
- the terms of the benefits you will provide or what need you will satisfy.
- what you do and what you are making.
- the type of business strategy you will make to achieve your goal and succeed.
An example of a mission statement that has stood the test of time is that of Coca-Cola… their mission statement that they display on their website is
“Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
- To refresh the world…
- To inspire moments of optimism and happiness…
- To create value and make a difference.”
In their Mission statement they address what they want to do with their product. Our private coaching clients have discovered that having a clear vision for the longevity of their business and the mission statement outlining what they want to bring to the marketplace, keeps everyone focused on the end result and working toward a common goal.
Your Culture Statement
The Culture your business is founded on is the attitude that you promote within your business… the ethics you uphold within your company to service the needs of your clients. Every business has their own set of culture or ethic points that they expect their team to uphold and deliver to your customers.
Your vision, Mission and culture statements are intertwined and all major players in the successful growth of your business. As many of our private coaching clients have discovered, having a vision, mission and culture statement for your business makes it much easier to have your team helping you push your business to grow the way you want it to because they know what your business is going to be like in the long term and how you’re going to get there with your mission and culture statements.
Vision, Mission & Culture statements are a powerful Trio that helps you and your team to all strive for the same end goal of getting your business where you want it to be and are an effective way to make your dreams come true.
For more information on how you can grow your business, regain control of your time and get more from your business, contact us for your obligation free Explosive Business Growth Session with one of our business coaches.